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zzthex (November 30, 1999 at 12:00 am)
That animatic sucked a fat one.
tadpoleontheweb (November 30, 1999 at 12:00 am)
Exactly as others have cited, a company that puts its faith in a focus group is abdicating its ability to come up with innovative branding and will often make a decision which could have devastating effects. Let the creative, smart people have full reign and you'll produce magic. Focus groups are the death of ideas.
sillynrz (November 30, 1999 at 12:00 am)
what... no chimp??
AceTracer (November 30, 1999 at 12:00 am)
Morons. This is why we never see movies like Blade Runner and Brazil anymore. They would just be focus grouped to death.
AnarchistJim (November 30, 1999 at 12:00 am)
My first reaction upon seeing this was.. huh? 1984 in 2008? not really a great adThe 1984 spot is one of the best commercials ever. But it worked because it was so timely. It _was_ 1984, Russia was a totalitarian superpower, and the corporate office of IBM probably looked a lot like the commercial. ;-)Context matters alot, and it's difficult to see the 1984 ad having as much power and impact during the 2008 Superbowl as it did during the 1984 Superbowl, when DOS and mainframes still reigned.
falloutfreak247 (November 30, 1999 at 12:00 am)
wow... people are stupid. they completely misinterpreted that commercial. -_-
nicksp (November 30, 1999 at 12:00 am)
A great commercial commented by a low IQ group. It's dumb.
jpferreira81 (November 30, 1999 at 12:00 am)
focus group does work. just gather a group with above 100 IQ and you'll be fine...that's what i do here in brazil. i don't put together stupid people because you know what wil come out of that...
x2v2 (November 30, 1999 at 12:00 am)
this is why focus groups don't work
phoneunlisted (November 30, 1999 at 12:00 am)
those people have NO idea. |
